Turn Branding on Its Head : A Cheeseburger's Tale

Ever pondered what it would require to revamp a humble cheeseburger into a branding sensation? Well, our friend Carl the Cheeseburger is about to show us just that. Carl's been feeling a little stale. He knows his traditional recipe is tasty , but he's craving something more. He wants to grab attention in a world of burgers . That's where the magic

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